Magnetic-closing zipper, phone-secure pockets, tailored hood, performance fabric—the hoodie that ruins all others.
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The Hoodie That Rises Above the Rest
We’ve all been there—fumbling with a zipper that won’t cooperate, fighting to zip up in the cold, struggling one-handed while carrying coffee.
Why are we still wrestling with zippers designed in 1913?
No zipper struggles. No getting stuck halfway. No fighting to line things up.
Just pull the sides together and our magnetic-latching zipper will do the rest.
One smooth motion, perfectly aligned. Every time.
Zippers have been fighting us since 1913. We decided it was time to fight back.
We started with a simple question: Why do we still accept clothing that doesn’t work?
Zippers that get stuck. Buttons that won’t cooperate. Pockets that can’t hold a phone. We’ve all been there—rushing out the door, juggling coffee in one hand, fumbling with a zipper that won’t align, wasting time on something that should take two seconds.
It’s frustrating. It’s inefficient. And honestly? It’s bad design.
We reinvented buttons. Now we’re coming for zippers.
Your support funds our production run of HoodEase—the self-closing magnetic hoodie that makes zippers obsolete. You’re not just getting a better hoodie. You’re joining a movement to make clothing work the way it should.
Meeting Kickstarter’s CEO, Everette Taylor, at the CoCreate Competition reminded us why this platform matters—it’s where the best ideas meet the people who believe in them first. That’s when we knew HoodEase belonged here.
We’re Joe & Bella—the award-winning team behind thousands of magnetic button-down shirts that are changing the way people get dressed.
Our customers tell us the same thing again and again: “After trying magnets, I can’t go back to regular buttons.”
That insight inspired HoodEase.
Our original line was shaped by an acclaimed former Lululemon designer who brings deep expertise in movement, comfort, and modern fit. Our advisory team includes veterans from Juicy Couture, David Yurman, and Fred Segal—world-class fashion minds who help us perfect every detail.
Last month, we were named as a global winner in the Alibaba × Kickstarter CoCreate Pitch Challenge in Las Vegas—selected from more than 20,000 applicants and judged by Shark Tank’s Lori Greiner and Daymond John, and Kickstarter CEO Everette Taylor.
We’ve built our reputation on innovative design, exceptional quality, and delivering on every promise.
HoodEase is our next breakthrough. We’re bringing it to life right here, with the Kickstarter community.
It started with my grandfather.
He wore hoodies almost every day. But as his hands weakened with age, zipping them became harder and harder. Eventually, his favorite hoodies stayed in the closet.
Watching someone you love lose a bit of independence—over something as simple as a zipper—stuck with me. It wasn’t just about convenience; it was about dignity, comfort, and confidence.
That moment inspired me to build clothing that adapts to you, not the other way around.
Because everyone—whether it’s my grandfather, a parent juggling coffee and car keys, or a college student running late—deserves clothes that make life easier, not harder.
That’s when it clicked: this isn’t just his problem. It’s everyone’s problem
The college student with full hands shouldn’t have to fight a zipper. The professional who values efficiency shouldn’t waste time on stuck buttons. The parent wrangling kids shouldn’t need two hands free to get dressed. My grandfather shouldn’t have to choose between independence and style.
So we built HoodEase—not as “adaptive clothing,” but as clothing that’s simply better. A self-closing magnetic zipper that works whether you’re 25 and running late or 75 and refusing to compromise. Deeper pockets that actually work. A hood that actually fits. Performance fabric that moves with you.
We’re not solving one person’s problem. We’re fixing what’s been broken about clothing for way too long.
Because getting dressed should be the easiest part of your day—for everyone.
That’s why we’re launching HoodEase here on Kickstarter: to bring this innovation to life together with a community that values smart design, effortless function, and better clothing for everyone.
— Jimmy Zollo, CEO & Co-Founder
Joe & Bella has won multiple awards and features designs created by an acclaimed former Lululemon designer, alongside fashion industry leaders from Juicy Couture and Kenneth Cole
Got questions? Drop them in the comments—we’re here, we read everything, and we’re excited to hear from you.
Back HoodEase today and join early adopters who refuse to settle—for zippers that fight back, hoods that don’t fit, or pockets that can’t secure a phone. Premium fabric, perfect proportions, magnetic innovation. This is what hoodies should have been all along.
