Backercrew
Mar 13, 2023
660 Views
Comments Off on Lifelong deodorant. Let’s revolutionize how we deodorize

Lifelong deodorant. Let’s revolutionize how we deodorize

Written by

IA unisex deo that brings luxury, sustainability and goodness to the mundane world of deodorants
Check on Kickstarter

Lifelong Deodorant. The game changing, planet protecting, style enhancing deo. 

man holding refillable deodorant

The LIFELONG deodorant. A refillable, reusable, washable deodorant applicator which comes with a unique, natural ‘powder to liquid’ deodorant, packaged in a paper based pouch, that is good for you and the planet. 

Our solution completely eliminates the need for single use plastic packaging. It also lowers transport emissions by 94% (Read on to find out more)

As our name suggests, we want to build LIFELONG products. Designed to last a lifetime, under the LIFELONG guarantee. That’s right, we will guarantee this product for life.

Our goal was to design a refillable roll on deodorant that is so beautiful you’ll want to keep it for a lifetime. A design suited for both men and women.

BUILT TO LAST – Many brands create products that only last a few months so that you have to buy again and again. We want to be different and honest and create something that you can grow old with. Like a trusted friend. 

ALL ABOUT THE LOOK – Deodorants are ugly and something you normally hide in your bathroom. That’s not the case here. The Lifelong deodorant adds a subtle hint of quality and prestige, while eliminating ugly single use plastic. 

FEEL THE FORCE – A one of a kind magnetic lid keeps your deodorant fresh,  safe and leak proof.  Twelve small magnets give a pleasant industrial feel while making sure the lid stays securely on the applicator.

Be careful though, the soft metallic ‘clinking’ sound and the magical, magnetic feeling will keep you opening and closing your lid for fun (and pleasure) ! 

FEEL THE TEXTURE – Knurling (texture) is added to the outer layer to give an industrial look and and comfortable grip. The applicator is anodized to harden the outside of the surface adding longevity to the product.

STOCKHOLM BLACK – Our company was founded in this beautiful city and our design is inspired by Swedish minimalism. The colour represents the cosy, dark, winter nights sky.

OSLO ROSE GOLD – Named after the stunning sunsets that caress the horizon throughout Norway. A sky full of reds, purples and pinks that once seen, is never forgotten.

COPENHAGEN STEEL – Named after the unique industrial architecture that populates Denmark’s biggest city.  A place that leaves you feeling inspired, content and powerful.  

The crystal ball is removable. You can easily wash and clean them. You can customise your deodorant with different colored crystal balls depending how you wish your deo to look. Steel and black, rose gold and clear crystal, or what about black and green crystal? People are unique and we wanted to make our deodorants so.

THE COLORS – There are six different colored crystal balls to choose from, black, clear, pink, green, purple, yellow. New crystal balls can be added on your pledge as an add on.

POWERED BY POWDER – Since 2018 we have been on a mission to create a sustainable, plastic free deodorant. The challenge was a lot harder than we initially thought. 

A unique ‘powder to liquid’ formulation created in collaboration with one of Europe’s most sustainable,  certified chemists. Together we made a product that is easy to use and kind to both people and planet. 

POST CAMPAIGN REFILL COSTS – We wanted to make sure the deodorant is affordable for all. The more people who use our products, the more plastic we save and also remove from the ocean. (every refill pack will remove 1kg of plastic) For total transparency, we purchase the powdered deodorant for around 2.50 euros per sachet.  then we need to factor in VAT and packaging, handling, so we will need to charge 9 euros per deodorant. This will leave us with a profit of around 3 euros.  We will also offer FREE worldwide shipping to all backers. We aren’t here to make billions from our customers, we are here to make a difference to the world, offer great products at reasonable prices.  We wanted to break it down so you guys can clearly see what we charge and why. 

TWO UNIQUE UNISEX SCENTS

We created two scents that work well for both men and women. We plan to launch more scents in 2023 with feedback and collaboration from our Kickstarter community.

The olfactory pyramid explains the structure and architecture of each perfume. 

WOODLAND AIR – Is like a breath of fresh woodland air. 

With the cooling woody tone of cedar wood, mixed with a clean citrus smell from Neroli giving a calming effect on your mood.  The scent is then topped off the added spice from bergamonte that helps reduce stress and anxiety.

CITRUS TONIC – Clean aroma of citrus fruits 

A base of white musc that helps you relax emotionally while increasing your happiness. Mixed with the gentle scent of green tea that sharpens your mind and focus while finally topping off the scent with citrus that uplifts your mood and reduces anxiety.

THREE SIMPLE STEPS 

1) Unscrew the cap and add the powdered deodorant. 

2) Add 50 ml of water. 

3) Close the cap and shake for twenty seconds. 

Never has it been so easy to reduce your plastic waste and live a healthier, more stylish lifestyle.

BENEFITS FOR THE PLANET

NO MORE PLASTIC – By not shipping water we can package our powdered deodorant in plastic free, paper based pouches.  This eliminates single use plastic packaging and stops it from entering our landfill and polluting our planet.

LOWER TRANSPORT EMISSIONS – Without the water (heaviest part) and plastic packaging (bulkiest part) we manage to lower transport emissions by 94%. A key factor in climate change. Your simple choice can make a huge difference.

NO ANIMAL TESTING – Thankfully, in the European Union, selling cosmetics that have been tested on animals is prohibited. However in the rest of the world this is not the case. As our products are manufactured in France the products are certified ‘Free from Animal testing’ Yaay!

REMOVE PLASTIC FROM THE OCEAN – Lifelong was born from an idea that we can ALL make a difference but we can’t do it ALL alone. That’s why we have partnered with Seven Clean Seas, a world leader in removing plastic from the ocean.  For every starter pack you pledge you’ll remove 1kg of plastic from the ocean.  Our goal is to remove  1000 kgs of plastic from this campaign but we need your help.

 project video thumbnail

So far Seven Clean Seas have removed more than 900,000 kgs of plastic and together we can create even more impact! You can discover more about Seven Clean Seas by heading to their website or by checking out this video.

CONTINUE TO REMOVE OCEAN PLASTIC – We won’t stop here. After the campaign, everytime you buy a refill for your deo you will remove another kg of plastic from the ocean. Imagine, just by changing your deo you’ll be able to remove two kilos of plastic from our seas every year.  That’s over 100kgs in your lifetime. You truly can MAKE a DIFFERENCE, and you can SEE the impact you’re making as Seven Clean Seas will share pictures of the plastic they recovered from the ocean because when it comes to sustainability, transparency is key!

BENEFITS FOR YOU

NO ALUMINIUM – Most deodorants contain dangerous chemicals such as aluminum chlorohydrate the ingredient that blocks you from sweating. Scientists believe that this compound can cause changes to cells in your body that can increase your risk of cancer. 

NO PARABENS – The Lifelong powdered deodorant is only made from goodness. It has no harmful chemicals such as parabens.  

PLANT BASED INGREDIENTS  You can feel safe and secure knowing that your health will not be affected when using Lifelongs products.

NO YELLOW SWEAT STAINS – Yes that’s right. Sweat stains are caused when your sweat  reacts with the chemical used to block your sweat pores, aluminium chlorohydrate. This chemical is dangerous to your health so we kept it out of our deodorant. This means NO MORE SWEAT STAINS! WIN WIN!

EASY TO TRAVEL WITH – The product is TSA approved meaning you can put it in your carry on bag. It is Light and strong making it perfect to travel with. It fits in any wash bag. The magnetic lid makes sure your deo doesn’t leak. The stylish design keeps your travel buddies in awe of such a beautiful deo. 

hand holding lifelong deodorant in travel bag
Perfect for your weekend trips away

EASY TO STORE – The refill pouches are so small you can easily store them away in a drawer or bathroom shelf.  This way, you’ll never run out of deo again.

Post campaign purchasing has been a problem for many international brands due to shipping costs and import duties. Which is why we promise to offer FREE shipping FOREVER on refills to our BACKERS worldwide. We don’t believe you should support a brand then not be able to keep using the product due to expensive shipping. 

Each deodorant refill only weighs 6 grams / 0.2 ounces. We can ship three refills in a small envelope. Simple, affordable and environmentally friendly. 

The envelope will go with the normal postage routes meaning no extra transport emissions compared to using a private service such as DHL.

Three years ago, while putting on some deo, I looked at the plastic packaging and thought, do I really have to use these single use deodorants that damage the environment and my health, for the rest of my life? What if we could make a deo so beautiful,  you’d keep it for life. And so the journey began.  

That’s when I met Fernando and Silvia,  my Co-Founders, who share the same vision for replacing ugly, single use plastic products with beautifully designed alternatives. We wanted to offer people another option than what they currently have on the market today. We may be a small team taking on some big companies but believe we have what it truly takes to make a difference. The huge personal care conglomerates that pollute our planet with plastic won’t change, so we have to.  We’d be ever so happy if you’d support us in the journey to rid the planet of sh*tty plastic deodorants.  🌏   😀

Article Tags:
Article Categories:
All · Featured · Health

Comments are closed.