We re-examined every aspect of the towel, pushing the boundaries of what your towel can do for you. Your towel does more than just dry fast, it should also be absorbent, durable, and soft against your skin. A poorly constructed towel will cause it to stretch, lose its threads, and potentially tear overuse.

A good towel is not just about the material, but also about the construction and production process.

You don’t know it yet, but we’re your new favorite towel, ready to use every single day!

What if… you could have NASA technology in your home…

Every single towel we’ve made has been engineered from the fiber level up. That means research to understand how your body reacts to the fabric, odor and moisture, even how your towel stretches.

The result is well engineered, machine washable, and beyond softness towel you’ll want to use every single day.

When we developed fabrics, we engineer them for optimal performance which balances softness, performance, and ease of care. Our team of designers have made a quantum leap in towel design.