Following the succes of NORM 1, NORM 2 is a stunning featurepacked smartwatch with “hidden” display. Combining functionality and style.
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Meet Norm 2
With +1672 Norm backers getting their watch on time – we’re back with the NORM 2.
With a new chipset, full-size display, a new app and classic design crafted from sustainable materials, it seamlessly blends timeless aesthetics with modern functionality. Built on two years of feedback, NORM 2 redefines the smart timepiece.
HIGHLIGHTS
Most smartwatches scream for attention with flashy screens and bulky designs. NORM 2 blends cutting-edge technology with timeless craftsmanship – It’s the smartwatch that looks and feels like a classic watch.
NEW COLORS
With the NORM 2, we’re excited to introduce two new stunning color options: Rose and Stainless Steel. Both models are meticulously crafted from premium materials, ensuring exceptional quality and attention to detail. We’re proud to expand the NORM family with these elegant new additions.
LESS SCREEN, MORE LIFE
At Norm Denmark, we believe in the power of simplicity and purposeful design. Our watches are not just accessories; they are tools that enhance the lives of our customers by providing essential functions without overwhelming them with unnecessary features.
We champion the idea that less is more, enabling users to focus on what truly matters by deciding what information to receive on the watch.
We believe that our smart watches can help liberate users from the constant distractions of their mobile phones, allowing them to reconnect with the world around them. We advocate for a lifestyle where less screen time leads to more meaningful experiences.
JOURNEY
Our journey started with NORM 1, and thanks to incredible support from our backers, we knew we could push even further. Over the past 24 months, we’ve researched, tested, and refined every detail—from materials and chipset selection to designing the perfect watchband, and new health features like the mindfulness feature.
DESIGN
The NORM 2 builds on the foundation of the NORM 1, crafted from premium 316L stainless steel and sapphire glass. We’ve chosen the finest materials to create a durable timepiece that embodies the elegance of a classic watch. Measuring 42mm, its design ensures a perfect fit for both men and women. The display remains discreet, lighting up only when activated or receiving notifications, providing essential information when needed. When the screen is off, it functions as a traditional timepiece.
We believe technology should enhance your life, not overpower it. That’s why NORM 2 is designed as a high-end timepiece first, with innovative features seamlessly integrated. There are no distractions or unnecessary gimmicks—just a beautifully crafted watch that works smarter.
HIDDEN TECHNOLOGY
Most smartwatches beg for attention. NORM 2 is different. It keeps you connected without making a statement—with a “hidden” screen that only appears when needed. Stay in control, stay present, and look effortlessly stylish.
STRAP
The custom-designed strap is made from bio based leather. Produced from apple by products the leather durable and sustainable making a minimum impact on the environment. The black leather looks and feel s great while still remaining its minimalistic and contemporary look.
WHERE WE ARE AT
As with the NORM 1 we waited to launch our campaign until we had a fully working prototype of the NORM 2 and approved production documentation so that we are 100% sure that everything will be working when pressing the big production button.
Our working prototype has been approved for production. All necessary preparations are complete, and our production partner is ready to go. With your support, we can launch and ignite a smartwatch revolution”
APP FUNCTIONS
- New app developed for the NORM 2 – More features
- Auto-calibrate watch hands for precise timekeeping
- Seamless data sync – Connect effortlessly with your phone
- Share you data with Goggle Fit and Apple health – Use your personal data to se eyour progress
- Customize and manage notifications – Filter emails, texts, and social media alerts on your terms
- Sync with the NORM app – Compatible with Android 8.0+ and iOS 12.0+ for a smoother experience
SPECIFICATIONS
At first glance, it’s a sleek, minimalist watch. But NORM 2 packs a big, edge-to-edge display, music control, sports tracking, and message browsing—all while maintaining a clean, distraction-free design. We have focused on core features that enhance your life, not distract it – It’s hard to believe that something so clean can have so many features – feast your eyes on all of them below.!
Multiple sports modes (running, cycling, walking )
- Watch historical data from sports mode on the watch screen
- Sleep mode to monitor your sleep – watch current & previous data
- Mindfulness feature – take a break with onscreen breathing exercises
- Live weather report on screen – set your location in the app
- Music control – control the music on your phone directly from the watch
- Daily activity records on the watch screen – see your data live (Calories, Distance, Activity time & Steps)
- Heart rate measurement is live on the watch with a detailed diagram and access to old data.
- Message notification on screen
- Browse new and old messages in designated folders (Texts & sms, notifications & messages, e-mails, missed calls)
- Quick settings on watch screen – adjust brightness, on/off vibration, check Bluetooth,
- Find phone function directly from the settings menu – activate your phone to make sound or vibrate
- Full display – display covers all of the watch face except the outer watch ring.
- Waterproof – ATM 5
- New app – developed for NORM 2
- Battery life – 3 days and 90 days for hands only
- Mechanical hand with auto calibration when moving timezone
- Firmware update option
- Exclusive black & white layout to minimize distractions
- Bio-based leather strap – made from fruit by-products
- Touch screen and watch crown scroll option
- Sapphire glass
- 316 L stainless steel watch case
- Google fit & Apple Health sync
WHATS IN THE BOX
- NORM 2 smartwatch
- Bio-based leather strap
- Charger
- USB cable for charging (USB-C)
- Instruction manual
Timeline
