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Mar 20, 2025
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Unicorn Cati : Where Friendship & Magical Moments Come Alive

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An interactive AI toy that engages kids in conversations, boosting language skills, emotional growth, and building friendships.
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In a world where technology and imagination collide, Unicorn Cati stands out as the ultimate companion for young minds. Designed to captivate and engage, Cati transforms ordinary moments into extraordinary adventures.

Enjoy delightful conversations, draw together, sing, dance, cuddle, 
and create memorable moments with Cati, no matter the space or time!

Meet Unicorn Cati, the next-generation interactive AI designed specifically for children. Combining playful charm with advanced technology, Cati provides a unique and engaging way for kids to interact, learn, and explore the world around them.

Unicorn Cati speaks directly to your child, addressing them by name and engaging in heartfelt, age-appropriate conversations. This personal touch creates a bond and encourages meaningful interaction, making every conversation feel special and engaging.

Once you set your child’s name, Cati will call them by it, ensuring a personalized experience. Conversations are tailored to include only designated family members, providing a secure and intimate environment.

Leveraging cutting-edge AI technology, Unicorn Cati accurately recognizes and responds to various speech patterns and tones. 

For example, Cati understands mispronunciations made by young children, such as “wabbit” for “rabbit”, and “toof” for “tooth”, ensuring your child’s voice is heard and understood, making interactions more natural and effective.

With advanced voice synthesis technology and the AvatarTalk feature, you can input messages for your child, allowing Cati to express thoughts and feelings in a natural way. 

Use Cati’s voice to convey frequent messages or to help your child communicate when they struggle to share their emotions. Become a trusted friend for them by asking questions like, “Did you have a tough day today?”

Unlike standard AI programs designed for adults, which may offer lengthy and complex content, Unicorn Cati provides engaging, multi-turn conversations which are customised to suit your child’s age.

With Cati, your little one can explore topics through simple and relatable interactions, maintaining their curiosity and making learning enjoyable. 

From interactive stories and popular nursery rhymes to drawing activities and sound quizzes, Cati offers a wealth of content to keep your child entertained and engaged. Explore stories, sing along to tunes, and enjoy interactive activities that enhance daily playtime.

From interactive stories and popular nursery rhymes to conversations about various topics such as animals, plants, and space, Unicorn Cati offers a wealth of engaging content. Enjoy role-playing, sound quizzes (like identifying animal sounds), drawing together, math games, repeating phrases, and quiz-based storytelling.

With Cati, your child can explore their favorite subjects and even learn essential life information like emergency numbers. 

Plus, without needing to purchase additional units, Cati remotely updates with new features and content, ensuring your child’s experience is always fresh and exciting. 

Cati isn’t just about fun—it’s about fostering growth and sparking creativity. Through interactive dialogues and creative activities like drawing, storytelling with quizzes, and dancing together, Cati encourages your child to explore their imagination and curiosity.

These engaging experiences help reduce screen time while promoting various physical activities. The carefully designed content stimulates language development, social skills, and imaginative play, providing a solid foundation for your child’s holistic development.

Unicorn Cati uses meticulously pre-screened data to ensure that harmful content is completely blocked. This curated approach not only protects your child from inappropriate information but also provides enriching content that supports their educational and emotional development.

Unicorn Cati operates wirelessly and pairs effortlessly with our intuitive app.
Manage content, track progress, and update features with ease. Plus, send personalized voice messages using Cati’s unique voice, adding a personal touch to every interaction. 

Unlike traditional toys with content stored on hardware, Cati updates its content regularly via network-based communication through the CatiTime app.

Unlike traditional AI speakers that are always listening with their microphones open 24/7, Cati activates the microphone only when it’s your child’s turn to speak, ensuring superior privacy protection. 

By collecting voice data solely during interactions, Cati offers a safe and secure experience for your child while alleviating concerns about personal information leaks.

With an impressive 8-hour battery life, Cati offers extended play and interaction without the need for frequent recharges. It provides a fun, engaging alternative to smartphones and TVs, helping to reduce screen time while keeping your child entertained.

No more worries about long drives with your child glued to a smartphone in the backseat—now they’ll be busy playing with Cati! 

Easily connect through the mobile app via Bluetooth, without the need for Wi-Fi. Lightweight, even lighter than a phone, and portable, Cati is always ready for adventure.

Some design elements may be updated or subject to change during the production process.

Unicorn Cati features a soft, durable unicorn plush design that is both safe and appealing to children. 

Cati made its global debut at the CES2023 exhibition in Las Vegas, USA, where it was recognised as a world-first and was awarded the CES Innovation Award.

Some design elements may be updated or modified to change during the production process.
Some design elements may be updated or subject to change during the production process.

Catius is a company established through the Samsung SDS in-house venture program, XEED-LAB. We focus on developing AI technology specifically for young children, addressing social issues such as excessive screen time for toddlers and parental stress. Our mission is to create a healthier parenting and educational environment.

Before founding the company, the co-founders observed the challenges faced by parents around them. They sought to find ways to increase interactive conversation time with children while reducing exposure to harmful TV and smartphone use, as well as to alleviate significant parenting stress. Over the past five years, they have exclusively researched and developed AI solutions for young children.

We created a prototype capable of simple conversations and tested it with hundreds of children to understand their interests and needed features. 
We enhanced our child-specific AI chatbot engine to improve accuracy in recognizing children’s speech. Additionally, to make the product more enjoyable, we identified preferred fairy tales and nursery rhymes through testing and secured hundreds of stories, songs, and lullabies via partnerships with renowned content providers.

Regarding the character design, we visited numerous kindergartens and preschools and conducted interviews with children to determine their favorite characters. This process led to the creation of our current product in the form of dinosaurs and unicorns.

Unicorn Cati has undergone KC certification, including radio wave approval and children’s product safety certification, ensuring it meets strict safety standards. Additionally, it has passed various tests for electromagnetic compatibility (EMC) to guarantee safe and reliable use for your child.
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