Healthy, Machine Washable, and Pure | 100% Certified Organic | Luxurious, Non-Toxic, and Ethically Made
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Testimonials
Rugs by Roo has been in the business of curating and selling healthy, sustainable and ethically manufactured rugs for more than four years.
Composed of 100% GOTS certified organic materials, Tuft Love rugs help ensure an environment free from micro-plastics and harmful chemicals, promoting superior indoor air quality for the health of your family and pets.
A Natural Choice, Made for Real Life: As any parent knows, the floor is where life happens—first steps, playtime, and the quiet moments in between. Tuft Love makes it easy to choose safety and comfort for your family. With our natural, toxin-free rugs, you can rest assured that your little ones are exploring and playing in a space that’s as pure and safe as your love for them.
Tuft Love rugs offer the ultimate in luxurious softness. Designed in Canada with meticulous attention to detail, 15mm pile height, and an ultra-plush density of 1800 grams per square meter, they deliver superior elegance and comfort.
Life is busy, and accidents happen. Designed for modern families, Tuft Love rugs are machine washable, making clean-up simple, efficient, and stress-free – without compromising style or quality.
Our rugs lead the way in responsible luxury. We’re proud to create rugs that follow strict ethical and environmental practices, from start to finish – all with strict verification standards. Tuft Love sets a new standard for integrity and style.
Enjoy style that transcends the fleeting nature of trends. Tuft Love rugs are timeless, effortlessly integrating into any decor while maintaining a chic, enduring elegance that speaks to the sophisticated homeowner.
Why Kickstarter?
We only want to make what people want. By launching on Kickstarter, we’ll know exactly what size and what color is in demand. No excessive waste or inventory. Plus small batch production keeps our artisans working year-round.
Back this project to get our Tuft Love Organic Washable Rug at up to 40% off MSRP. The campaign ends November 14th. Tier One rewards ship in December 2024 and all other rewards ship in July 2025.
Specifications
The Tuft Love rug comes in 3 design options and 10 sizes. All feature the same level of quality, integrity and craftsmanship.
Long Term Spend is determined based on the longevity of the rug and how many you will purchase during a period of 10 years. Purchasing one Tuft Love will actually save you money over the long term compared to purchasing five synthetic rugs over the same period of time, not to mention the environmental benefits that come with a Tuft Love rug.
Note: the degree of wear and tear varies from household to household depending on number of family members and how much foot traffic. The above are approximations.
Design Options
Note: your design choice will only be fulfilled if we receive sufficient backers for the same design. In the case we do not have sufficient backers for the same design and you do not like any of fully backed design options, you will be entitled to a full refund.
Size Options
Tuft Love rugs are a handmade product and therefore, each rug is one of a kind. The actual rug size may vary from the measurements listed below by up to 1.5″ on each side.
Care Instructions
Washer Machine Capacity Requirements
“Is the rug going to fit in my washing machine?” We get this question a lot, so we’ve put together this chart for easy reference. Note: high efficiency washers will have a lower capacity than traditional washers even though they measure the same cubic feet because they use less water.
