MY Idra is the first water bottle that uses a powerful and innovative ceramic filter that never has to be replaced. Made from premium materials MY Idra is 100% plastic free.

It features a clever design that helps you keep track of your water intake, and helps you stay hydrated by reminding you to drink.

Our innovative Claysilite ceramic gravity filter and Claysilite pearl remove 99% of harmful substances (including chlorine) in 0.8 seconds. 

Not only is this beneficial for your health and the health of the planet, it also makes your water taste fresh and crisp.

Each element of MY Idra is designed for longevity and sustainability, completely removing the use of plastic in our production. 

We use only the best quality materials, ceramic, glass, aluminum, stainless steel 18/8 and food grade silicone, which are designed to never be thrown away.

We are super proud to officially be a member of 1% for the Planet.

As members of 1% for the Planet we will be giving 1% of our annual sales to nonprofit organizations focused on protecting our land and creating positive change for a healthier planet.

My Idra is your personal water bottle and can be refilled wherever you are, at home, away from home or at the office or more generally anywhere there is a source of drinking water.

MY Idra fills up the detachable glass with timed drops to ensure you’re drinking enough and at the right time, giving you a visual cue when you need to drink. 

It fills up a 236ml glass every 15 minutes.

We’ve filled the need of consumers by reminding them how much water they drink, without using apps, annoying audible alarms,but only through a visual reminder.

Few things are as stressful as an alarm clock, a flash light to remind you to drink.

Reminding yourself to drink doesn’t have to be stressful.

Our innovative bottle design means you can easily track how many glasses of water you have had in a day, so you’re aware of how much you’re drinking in a day. 

Simply twist the dial on the bottom to track your intake.

• Plastic recycling is a myth: only 7% of the bottles* collected for recycling are turned into new bottles.
• The rest ends up in rivers, in the sea and on our beaches, burned in incinerators or landfills. 

*Source: ( Greenpeace 2021 ) 

• Most people fill flask bottles with disposable plastic bottles or plastic pitcher.
• All portable water filters on the market are disposable, right now.

We want to help people to live a healthier lifestyle. We design and create products which last forever, promoting tap water consumption and eliminating plastic usage and wastage.

We have a vision to give people a chance to drink pure, good, and safe water, producing zero waste. Drinking water must not and cannot cause pollution. Healthy for you and our planet.

This isn’t your average water bottle.

Here at Idra Water, we know we have a lot of competition in the bottled water market, which means we have to be on top of innovation.

That’s where our Claysilite filter and Claysilite pearl come in.

From the mastery of Italian artisans combined with the cutting-edge technology of the laboratories we rely on, comes CLAYSILITE, our innovative ceramic gravity filter.

We have invented a new composite material, a filter that lasts forever thanks to the fact that it can be regenerated once a year to ensure perfect operation with a colloidal silver solution ( 40 PPM ).

 The filter is soaked in colloidal silver 40 PPM.

Thanks to Silver Ion Technology and minerals in it, CLAYSILITE is able to filter and remove 99% of harmful substances, improve the taste of water while maintaining the mineral salts in it.

Compared to filters on the market, we’ve weeded out plastic completely. 

FOOD GRADE CERTIFIELD

in accordance with the UNI CEI EN ISO/IEC 17025 standard

Claysilite pearl it is our sphere that is able to remove 99% of chlorine from the water, in only 0,8 second, thanks to its properties.

To be inserted in the Claysilite filter

REMOVE 99% OF CHLORINE IN ONLY 0,8 SECOND

Claysilite pearl must be replaced once per month or when you’ll reach 100 L of filtered water. The sphere does not lose its elimination properties of chlorine, decreases just the capacity.

For this reason CLAYSILITE PEARL should not be thrown away, but over 100L of water filtered can be used for plants, favoring absorption of chlorine and donating to the sphere a second life.

 MY Idra can be easily wash in the dishwasher.

• More safety.
• Time and effort saved.
• Sanitation action.
• Lower environmental impact.

 The single-color bottles can be washed with the help of common household dishwashers at a maximum temperature of 45 °.

The aluminum cap need to be rinsed under tap water.

• Once a month the filter CLAYSILITE must be boiled for 10 ‘ for easily clean up the pores. 
• We suggest to boil it with a slice of lemon for remove limescale.

The artwork conveys a strong message: humanity and nature are not separate, they can coexist and become one.

Art becomes design and design becomes art.

By pre-ordering “MY Idra for Planet by Maxwell Tilse” you will virtually adopt a portion of land of particular value, ensuring its preservation, cleaning, redevelopment throughout the year.

Print of the Maxwell Tilse artwork.🌍

You will receive a copy of the artwork signed, numbered and  printed on high quality paper.  ( Size: 35×25 cm )

For every pledge of this rewards will be able to clean up 35 mq of beaches from waste.

WeClean is a non-profit Association of Social Promotion (APS).

Together we already clean up a pine forest in Sardinia from 1230 kg of abandoned waste.