Unlock family stories with a card game that brings generations together.
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Root & Seed Conversation Cards. Capturing your family stories just got easier.

Discover, capture, and celebrate your family story

Every Conversation Card deck includes 68 thought-provoking questions that make it easy and fun to learn about your family history.

Next time you’re gathered with your loved ones, young and old, follow the prompt on each card to get the conversation flowing. Uncover traditions, tales, recipes, and more.

Preserve your history for generations to come. Link to the free companion mobile tool to access dig-deeper questions, and capture the voices of family storytellers for future generations to enjoy. Your memories will be saved in a private family library for safekeeping, sharing, and download at any time.

Connect your family's past, present, and future

Alternating images of the Root & Seed Co-Founders, Jennifer & Anika, old family photos

Get the answers you’ve always wanted. Learn things you never knew. Bring generations together through the power of personal storytelling.

Memories are multisensory. Record audio, add notes, and upload photos to capture the full color of your family.

Easy, fun, and secure. Turn simple conversations into keepsakes.

Pick a card. Get the conversation flowing.

Use the Conversation Cards to find questions quickly. Use the QR code to link to the mobile tool and keep the conversation moving with dig deeper questions to learn more about your unique family story.

Find your question on a Conversation Card. Use the QR code to launch dig-deeper questions in the mobile companion tool.

Get Comfortable. Gather everyone around.

Gather your family around and get comfortable. Ask your question, start the recording and put your phone in the middle of the table so you can be present in the moment.

Place your phone in the center of the action before you hit “record.”

Share the magic. Reflect on your conversations.

After the conversation. Share or download your conversation recordings and save them on your favorite content platform so you can listen to them, like your own private family podcast! Reflect on and cherish your meaningful conversations.

Save, share, and download your stories to revisit anytime.

Picture your family here. Imagine the stories your family would tell.

"My Dad usually just tells the same stories over and over again, but this prompted him with new things to think about, and new stories to tell." —Sara Z.

"I wish I could still hear my grandmother’s voice. This is magic. Record your family telling you stories before it’s too late." —Danielle S.

“This has really made me think about how little I know about my culture and is inspiring me to reach out to my parents to learn more about what our heritage means.” —Iris R.

Discover your family history with playful prompts. Preserve every moment in the mobile companion tool. It's easy, fun, and secure.

Don't loose your history to time. Capture your family story so future generations can keep it alive. Record stories in real time to last a lifetime. Capture stories effortlessly for generations to come. Preserve your family heritage and history, your way. Designed for every age and all generations.

You get 68 conversation cards and free access to a mobile companion tool to discover, capture and celebrate your family stories.

The Conversation Cards. 68 Questions to spark the conversation

68 Conversation Cards each include a category, primary question, and a QR code that accesses dig deeper questions and record functionality.

Conversation Categories

Cards come in 4 categories: Celebrations, Family Stories, Traditions, and Food

Dig-Deeper Questions

Every Conversation Card includes a QR code to launch a second set of questions to dig a little deeper.

The Mobile Companion Tool. A digital home for your family stories.

The Mobile Companion Tool is a digital home for your family stories. You can scroll through dig deeper questions, record audio, save images, take text notes, share privately, access your memory for the future, and even download the MP3 of your audio recordings.

Record and revisit your stories

Record the voices of your family storytellers in real-time and preserve them for a lifetime. Add notes and images.

Find even more questions

Reveal a series of dig-deeper questions for every Conversation Card prompt. Find seasonal questions and other questions from the four categories.

Share and download your stories

Download your recordings to your preferred listening platform. Share stories with a private link through your preferred messaging service.

Keep it secure, all in one spot

Your stories are saved in a secure and private family library that you and your loved ones can revisit anytime.

Our deck is stacked. The best of the rest - all in one.

We’re not like the others

Root & Seed is your single destination to discover, record, and preserve your family story for generations to come.

Comparison chart against competitors like Storyworth, Ancestry, Family Search, and Memories

We help you collect more than just the names, dates, and locations that traditional genealogy provides. We help you collect your entire family story so you can celebrate it in life—not just a single person’s story to remember at the end of life.

Use the beautifully designed Root & Seed Conversation Cards on their own—or augment the experience by linking to the free mobile companion tool.

Conversation Cards

Sturdy, 2-piece 957g box design
72 high-quality, durable question cards in 400g matte finish
68 Question prompt cards
4 Step-by-step instruction cards
Each card size is 57 mm x 87 mm

Free Mobile Companion Tool

Works on any internet-enabled mobile device
No app download—it’s a mobile website
Compatible with Apple and Android
Record and save audio, text, and images
430 questions and counting

The Root & Seed mobile companion tool has been fully operational since Fall 2021 and hundreds of families tested our Conversation Cards over the 2022 holiday season. Linking the cards to the companion tool is simple and adds richness, depth, and detail to the experience.

Watch a full, unedited, walkthrough of how the Root & Seed Conversation Cards link to the mobile companion tool. See how the tool allows you to scroll through dig-deeper questions, record your conversations, and reflect back on them through the private family library. Watch how to share, delete, and download your captured memories.

We aim to start shipping in April, in hopes of getting the Conversation Cards in your hands by Mother’s Day 2023 (US & Canadian orders). Please understand that shipping is out of our control.