Experience NYC’s Award Winning Bakery at Home
Check on Kickstarter
We’re Seleste and Mogan, and Lady Wong is our brainchild. We met while creating and experimenting with stunning food at work. With our combined experiences in international kitchens, from Shangri-La to the Four Seasons and at Michelin-starred restaurants such as Jean-Georges, Perry St., and WD-50, we felt a calling to share our passion for traditional pastries, even 10,000 miles away from our home country of Malaysia.
It all started in 2020 during the COVID-19 pandemic when we were unable to travel back to Malaysia. We yearned for a taste of home while very far away. This desire led to the creation of Lady Wong in our home kitchen where we focused on traditional Southeast Asian flavors and ingredients executed with French technique learned in our years of experience. Our range consists of baked goods from cakes and tarts to puddings and crêpes. We originally began selling out of the back of our car, then pop ups and eventually we took on the challenge of opening our very own brick and mortar in NYC.
The cakes, pastries and traditional sweet treats reflect the authentic heritage and culture of what we desire to share – stunning, eye catching slices of Southeast Asia with modern twist of French techniques, both figuratively and literally . The fragrance of sweet Pandan leaves (Indonesian Vanilla) and the coconut palm sugar syrup play important roles on Lady Wong’s menu. More than just a delight to the tastebuds, they bring with them the stories of Southeast Asia.
Just as much as culture and heritage extends for centuries, our desire to share the beautiful stories of Southeast Asia goes beyond tradition. So, as we continue to introduce new colors to our already vibrant Lady Wong offerings, we are thrilled to share that the Lady Wong Tempeh Chips now takes a permanent spot on the menu. What began as a spontaneous treat and token of gratitude for our patient Lady Wong customers during the bustling days at our humble first store, the Tempeh Chips are now a crunch sensation, all packed and ready to go. Rich in protein, vegan, and gluten free, this superfood from Indonesia is full of the kind of goodness that is suitable for everyone, eight or eighty. Now you can indulge in guiltless pleasure with Lady Wong’s Tempeh Chips in one of the four flavors, or better yet, all of them.
Through Kickstarter we’re exclusively launching brand new packaging and flavors of our Lady Wong Protein Tempeh Chips at a HUGE DISCOUNT!
“It was not long after we opened that we began to receive recognition from places that we could only have dreamed of. Through hard work and perseverance, we were finally able to put pandan on the map!” – Mogan & Seleste
The Best Cake Shops in NYC 2023 – LADY WONG
BBC: Southeast Asia’s spicy and flaky curry puffs
TheNewYorkTimes: Black Sesame Passion Fruit at Lady Wong
Eater: Inside East Village Dessert Shop Lady Wong’s Vibrant World of Southeast Asian Kuih
Thrillist: Sweeten Your Day at the Best New Bakeries in NYC
Gothamist: An East Village pastry shop where red tortoise cake is the star
Natural Diamonds: Carat Cake: Celebrating Love and Lunar New Year at Lady Wong Pastry & Cakes
CNA Luxury: This Malaysian couple – founders of bakery Lady Wong in Manhattan – is winning New Yorkers over with their kueh
GrubStreet: New York’s Way-Too-Cute (But Not Too Sweet) Asian Pastries
Today, one can only savor the taste of Lady Wong’s pastry by hopping on a flight to New York City and visiting their outlets. For some of us, random mid-week cravings for Southeast Asian flavor may mean that we can only countdown to our next trip to NYC.
Lady Wong is proud to announce that, with the support of friends, family and all kuih lovers, we will be shipping our new creation of desserts and pastries right to you anywhere in the United States or Canada via Kickstarter. This celebration of the intersection of so many cultures is what makes the United States great. And this is the next chapter of Lady Wong.
So, get ready to order your favorite delights with our new exclusive launch menu for Kickstarter.
Most importantly, enjoy the love from Lady Wong.
Lady Wong’s tier boxes will feature a symphony of timeless nostalgic flavors. From our Signature Pistachio Pandan Royaltine cake, Passionfruit & Calamansi cake, and even featuring our famous Black Sesame Passionfruit Cake if you’re one of our Early Birds!
Fill your pantry with all your favorite Lady Wong snacks, jarred sambal, and cookies. Exclusively featuring TWO brand new exciting flavors of our popular PROTEIN TEMPEH CHIPS! Don’t miss out on these special treats and prices!
