Ergonomic Slope | Large Numbers | Every Tick Labeled | Metric & Imperial | Zero-Start Edge | Laser-Etched Aluminum | Built-In Magnets
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One Ruler to Rule Them All
A ruler is a small part of your toolkit, but you reach for it again and again. We believe something you use so often deserves to feel better in your hands—and be easier to read.
An ergonomic 25° tilt brings the scale into view, while large numbers and clearly labeled markings make reading easier. Get Metric & Imperial in one, a scale that starts at the very edge, and built-in magnets to keep your ruler within reach.
Ergonomic 25° Tit
The traditional flat ruler has barely changed in decades, leaving you leaning over it to read the scale. Our innovative 25° face tilts the markings toward your eyes, giving you a clearer view from a comfortable working position. We changed the angle of the ruler, so you don’t have to lean directly over it.
Large, Easy-to-Read Numbers
Small numbers and crowded markings can make a simple measurement harder than it needs to be. Large, clearly spaced numerals help you find the number you need without bringing your face close to the ruler. A finish designed to reduce glare keeps the scale easier to read under your work light, with less squinting and less searching for the right mark.
Every Tick Mark Labeled
Stop counting tiny lines. Every tick is labeled, so you can find the measurement you need without counting back and forth. Millimeters are numbered on the metric side, and fractions are labeled on the imperial side—making it easier to read a dimension or mark a specific length.
Piano-Key Markings
Alternating black-and-white blocks bring a distinctive piano-key pattern to the scale, alongside the numbered markings. Read and mark at the boundaries where black meets white. Choose the Piano-Key style, or keep it simple with Classic line markings.
Magnetic Mounting
Keep your ruler on a whiteboard or another compatible metal surface. Built-in magnets hold it within reach, ready to take down whenever you need it.
Use it to hold notes and sketches in place, too. Your ruler gets a home, and your ideas stay in view.
Metric & Imperial in One
Millimeters and centimeters on one side, inches on the other. Simply flip the ruler to use the units your project calls for. Whether you’re following a metric drawing or working from imperial instructions, both scales are on the same ruler—no need to reach for another tool.
Starts at Zero
Zero starts right at the edge, with no blank margin before the scale. Place the end against an object and measure directly. It’s especially useful when measuring from a wall, corner, or raised edge, where lining up an inset zero mark can be awkward.
Easy to Grip & Lift
The raised profile gives your fingers room to grip, so you can lift the ruler without sliding it to the edge of the desk. When guiding a cut, the angled face gives you a place to hold the ruler with your fingers away from the cutting edge.
Laser-Etched Aluminum
An aluminum-alloy body gives the ruler a solid feel and a rigid edge for measuring and drawing. The anodized finish adds a smooth surface that feels good in your hand. Laser-etched markings complete a tool made for regular use, from quick sketches to detailed layouts.
Magnetic Hanger (Add-on)
Hang your ruler alongside your other tools. Slip the loop over a hook, then detach the magnetic connection when you need to use it. Reconnect it when you’re finished to keep your work surface clear. Available separately as an add-on.
Five Sizes
Choose from five measuring lengths: 15 cm, 20 cm, 30 cm, 45 cm, and 50 cm.
Pick a shorter ruler for notebooks and small projects, or a longer one for larger drawings and layouts.
Five Colors
Five vintage-inspired colors to complement your workspace. Match your favorite stationery, brighten your workbench, or pick one for someone who loves a well-designed tool.
Happy Measures
Thousands of backers have helped bring our 30° and 25° rulers to life. Their support—and the feedback that comes from using our tools every day—has helped us keep refining the details.
Here’s what they have to say about the rulers that brought us here.
Specifications
