Everyday Premium Australian Merino Wool Shirt

PREMIUM, EVERYDAY

AUSTRALIAN MERINO WOOL SHIRTS

(without the hefty price tag) 

Wulley redefines modern menswear by seamlessly merging luxury with accessibility. Our collection centers on exquisite merino wool essentials that challenge the conventional pricing structure of premium knitwear.

Our signature pieces embody the perfect synthesis of sophistication and value. Crafted from superior Australian merino wool, each garment reflects our commitment to thoughtful design and enduring quality. By curating a collection of versatile, season-spanning essentials, Wulley delivers an elevated wardrobe solution that marries luxury with pragmatism—making refined style genuinely accessible.

 

Wulley Duality – Two Timeless, Everyday Style 

Welcome to Wulley’s debut collection, where luxury meets everyday comfort, without the hefty pricetag. Our thoughtfully curated line presents two signature pieces, each crafted to elevate your wardrobe:

Wulley’s Timeless Merino Polo, embodies sophisticated elegance. This meticulously designed long-sleeve polo combines traditional tailoring with modern comfort, featuring a refined collar and signature three-button placket. Whether you’re heading to the office, enjoying a weekend social gathering, or seeking a smart-casual ensemble, this polo delivers effortless style.

Complementing the collection is our Everyday Merino Crew, the ultimate expression of versatile luxury. This expertly crafted crewneck design offers unmatched adaptability with its streamlined silhouette and premium construction. Wear it solo for a refined casual look, or layer it seamlessly into your existing wardrobe. Its timeless design ensures it transitions effortlessly from morning coffee runs to evening dining.

Premium Fabric: 100% Australian Merino Wool 

We source our premium merino wool from Australia’s premier merino-growing regions, partnering with farms that prioritize animal welfare and sustainability. Our sheep graze freely, producing superfine wool of 17.5 microns or less – perfect for next-to-skin comfort. Each batch undergoes thorough testing for fiber diameter, strength, and length to meet our strict quality standards.

Affordable Luxury

At Wulley, we believe luxury should be accessible. While other premium brands price their 100% merino wool shirts at over $200, we offer the same exceptional quality at just $65. This remarkable value is achieved through our pre-sale and direct-to-consumer model, eliminating traditional retail markups, and our strategic partnerships with Australian wool producers. By streamlining our supply chain and focusing on essential designs, we pass significant savings to our customers without compromising on quality—making true luxury accessible to discerning men who appreciate both value and excellence.

After our campaign, we will sell ready-to-order stock at $130 and this offers 50% off for our original backers!

4-way Stretch & Incredibly Soft

Our premium Australian merino wool combines advanced 4-way stretch technology with unmatched softness. Each garment moves effortlessly with your body while maintaining its refined shape. The result is cashmere-rivaling comfort in a performance-ready fabric that ensures exceptional all-day wearability.

Anti-Stain & Anti-Odor

Wulley shirts leverage Australian merino wool’s natural properties for superior odor and stain resistance. The wool’s unique fiber structure prevents bacterial growth while repelling both water and oil-based stains, ensuring your garment stays fresh and pristine through multiple wears.

Wool is Better than Cotton

Here’s how merino wool stacks up against cotton across key performance metrics:

• Moisture Management: Wool can absorb up to 30% of its weight without feeling wet, while cotton gets heavy and stays damp
• Temperature Control: Wool actively regulates temperature through fiber structure; cotton offers minimal temperature regulation
• Odor Resistance: Wool naturally resists bacteria growth and odors; cotton absorbs and retains odors quickly
• Durability: Wool fibers can bend 20,000 times before breaking; cotton fibers break down much faster
• Shape Retention: Wool naturally returns to its original shape; cotton tends to stretch and deform over time
• All-Weather Performance: Wool insulates even when wet; cotton loses insulating properties when damp

Moisture-wicking

The fabric’s natural moisture-wicking properties rapidly draw sweat away from your skin, maintaining an ideal temperature whether you’re rushing to a meeting or enjoying a leisurely evening out. This intelligent climate control, combined with merino’s natural breathability, ensures you stay fresh and confident throughout your day, making Wulley garments the perfect choice for the modern, active lifestyle.

Temperature-regulating &
Comfortable All Year Round

Our premium merino wool garments offer unmatched temperature regulation throughout the year. The natural properties of merino fibers create a microclimate next to your skin, keeping you warm in winter and cool in summer. This remarkable adaptability, combined with the fabric’s lightweight breathability, ensures lasting comfort across seasons—making Wulley pieces your trusted wardrobe essentials for year-round wear.

UV-Protection

Wulley’s merino wool garments provide natural UV protection, shielding your skin from harmful sun exposure. The dense fiber structure of our premium merino wool creates an effective barrier against UV rays, offering UPF (Ultraviolet Protection Factor) properties without compromising on breathability or comfort. This inherent sun protection adds another layer of practicality to our already versatile collection, ensuring you stay protected while maintaining your polished appearance.

Machine Washable & No Ironing Needed

Experience effortless garment care with Wulley’s machine-washable merino wool. Our innovative fabric treatment ensures your garments maintain their shape and softness through regular washing, while the natural wrinkle resistance eliminates the need for ironing. This practical luxury means your Wulley pieces are always ready to wear, combining premium quality with modern convenience for the busy professional.

Stylish & Perfect Fit

Meticulously tailored for the perfect fit, each Wulley garment delivers a sophisticated silhouette that adapts to your unique shape. Our premium merino wool’s natural stretch combines with precise craftsmanship to create pieces that not only look exceptional but feel remarkably comfortable. Experience confidence in both style and comfort with Wulley’s timeless designs.

Wulley Designs

Our design journey begins with detailed sketches that capture the essence of each garment. For our Everyday Merino Crew, the initial sketches emphasise clean lines and ergonomic sleeve placement. These sketches are then transformed into precise technical specifications.

The technical pack for manufacturing includes:

• Pattern specifications with detailed measurements for all sizes (S-3XL)
• Seam specifications: flat-felled seams for durability and comfort
• Stitch requirements: 12 stitches per inch using mercerised cotton thread
• Construction sequence with critical quality check points

Each technical pack includes fabric performance requirements, testing protocols, and quality control checkpoints to ensure consistency across production runs. We maintain constant communication with our manufacturing partners throughout the sampling and production process to maintain our exacting standards.

Wulley Care Instructions

Size Guide

Sourcing the Premium Australian Merino Wool 

Our commitment to quality begins at the source. On Kangaroo Island, off the coast of South Australia, there is a heritage wool mill that has been producing exceptional merino wool for generations. This pristine island environment, known for its clean air and perfect wool-growing conditions, allows our partner farmers to raise sheep that produce some of the finest merino wool in the world. The island’s unique microclimate and isolated location help maintain the purity of the wool, while the mill’s traditional techniques combined with modern technology ensure every fiber meets our exacting standards.