The NORM 1 is our take on a modern and classic timepiece. We have always wondered why most smartwatches are designed only for sports or tech enthusiasts. We wanted to build a smartwatch for everyone with a stunning design and beautiful materials. Simply said, we wanted a watch with all the smart functions but in a body that reflects the nordic values and design tradition.

Highlights

The NORM 1 feels and acts like a classic timepiece. Only when activated or receiving notifications or messages the completely hidden OLED display will light up giving you the information needed revealing the tech behind the surface.

• Danish minimalistic design
• Quality build and well-tested technology (Sapphire glass, Stainless steel)
• Hidden OLED display
• Read full messages
• Screen calls quickly
• You are in control – Customize your notifications (text, WhatsApp, Messenger, Instagram, etc.)
• Sweat and dust protected strap for sport and formal wear
• Monitor your whole body
•  Heart rate tracking 
• Sleep tracking
• Vibrates when receiving calls, messages, or notifications 

Journey 

Three years ago we started the journey and together with a great group of people from around the world we tested, designed, and redesigned numerous versions to finalize our design. We have spent the past 6 months finalizing and testing the prototype in real-world situations to see what materials and tech work out best. We are very excited to finally be able to share the NORM 1 with you and we hope you will enjoy it as much as we do.  

Design 

The NORM 1 is made from 316L stainless steel and sapphire glass. We choose the best materials available to make a long-lasting watch that feels and acts as a high-end watch. The watch measures 42 mm and is designed so if fits men as well as women. Only when activated or receiving notifications the completely hidden OLED display will light up giving you the information needed revealing the tech behind the surface.

 Specifications  

We have researched and implemented best-in-class components to provide the best combination of quality, function, and price.   

The strap

The custom-designed strap uses a combination of fabric material and rubber. This means that it can easily be used for sporting activities where the rubber will protect against sweat and dust while still remaining its minimalistic and contemporary look.

Where are we at

We have approved our working prototype for production.  All the needed leg work for production is done, and our production partner is ready when we are. With your help, we can get going and start a smartwatch revolution.  

We waited to launch our campaign until we had a fully working prototype and approved production documentation so that we are 100% sure that everything will be working when pressing the big production button.  

Features 

The NORM 1 not only gives you notifications from your smartphone but also allowed you to read full messages on the OLED display. It has been fitted with an advanced heart rate, steps, and calorie tracker to monitor your whole body. The Norm-1 will also let you track your sleep for a better understanding of your health and body. Using the app you will be able to get instant access to all your data and set up the OLED screen as you desire.

Smartwatch functions 

• Read emails, text messages, and messages from social media platforms – NOT just a reminder to check your phone.
• Heart rate tracking
• Call reminder
• Sleep tracking
• Auto calibration with App
• Steps tracking
• Calorie tracking
• Goal setting
• Find your phone
• Alarm setting
• Inactivity alert
• Phone camera control
• Sync data to app (Android 6.0+, iOS 9.0+)

 Timeline

App functions

• Auto calibrate watch dials
• Watch data and sync
• Manage and customize reminders and messages from emails, text messages, and social media platforms – you can turn them off individually
• Customize OLED display
• Sync data to the app (Android 6.0+, iOS 9.0+)

 What is in the box 

• NORM 1 smartwatch
• Fabric/rubber strap 
• Charger
• USB cable for charging 
• Instruction manual 

Below you will see a hands-on demonstration of the NORM 1 and some of the core functions. We hope you will enjoy it. 

The App

At Norm Denmark, we know what we do best. We design and develop products to improve people’s lives. This is why we have decided to work with a 3rd party app developer. We have searched the market and found the app we think works the best for NORM I. This means that Norm Denmark is not directly involved in app development. The reason for this is, that we wanted an app that is updated and tested regularly instead of us building it up from the ground. We know that this will be best for our customers and make the NORM I even better.