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Dec 6, 2022
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The Next Generation Performance Flannel

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Introducing The Next Generation Flannel. Dynamic stretch, wrinkle free, moisture wicking & odor repelling. Guaranteed Perfect Fit.
Check on Kickstarter

Finding the perfect flannel shirt was hard. Getting something that fit well, and had innovative features was impossible… Until now.

Introducing, The Performance Flannel, Reinvented. A brand new, high tech performance flannel shirt that works overtime and keeps you looking great. Whether that’s inside the office… Or out.

With improved fabric, enhanced performance and a perfect fit… This shirt will change the way you think about a flannel shirt.

We created this new Performance Flannel because traditional flannels just don’t hold up. They wrinkle, they get wet, and they don’t move with you.

Not to mention they never fit quite right.

Our mission was to give you unmatched comfort, versatility and a perfect fit.

The Performance Flannel, Reinvented is custom made for you. We use advanced sizing algorithms to calculate your measurements, and with all of our clothes, We Guarantee a Perfect Fit.

Enjoy a full range of movement with our active stretch fabric.

A first of its kind, we’re proud to offer stretch in this Performance Flannel Fabric. 

Our only iron free flannel. Get from the commute, to the office, to out on the town with no wrinkles.

We shot these shirts straight out of our suitcases with no ironing whatsoever. 

Say bye to sweat stains. We shot a super active Kickstarter video. We biked, climbed and ran in the mountains and around town.  We had 0 sweat stains whatsoever.

Stay warm when the temperature drops, and enjoy a shirt so soft that everyone will want a snuggle next to you 😉 

After years of research, and countless iterations, we’ve found the perfect blend of fibers to create a flannel fabric that works just as hard as you do.

Our new performance flannel shirt is a 100% polyester mechanical stretch fabric. Mechanical stretch allows the fabric to breath naturally, stay wrinkle free and feel cottony soft… Best of all its 4 way stretch.

The fabric is a buttery soft brushed twill flannel, it drapes naturally and is durable. 

Look great on your commute, in the office… Or on the trails…

The Performance Flannel Shirt, Reinvented is custom made for you (no one else). The sizing is completely customizable.

Whatever your neck, sleeve, chest etc is…. We’ve got you covered.

No standard size chart here. Tall, short… Long arms, short arms… Big or small… We’ve got you covered!

Enter in as little as your height, weight and waist size. We use advanced sizing algorithms to calculate all your measurements, in seconds! We use over 15 measurements to make your shirt custom to you.

In addition to your custom body sizing, backers are able to select 3 different fits. You can choose the degree of how loose or tight you’d like these shirts.

Regular Fit – If you like your shirts to be more comfortable and loose, then regular fit is for you!

Slim Fit – This is our most popular fit. Not too tight, not too loose. Just right.

Extra Slim – This is a more modern fit. For guys that like more form fitting clothes.

Customize your shirt… Choose your favorite collar and cuff to make it your own.

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